PRODUCT MARKETING

Product Marketing

Product marketing is the driving force behind bringing items to market and maintaining them there. Product marketers are the chief spokespersons for the client, masters of messaging, facilitators of commerce, and catalysts of adoption.

PMMs play a crucial role in the product lifecycle and oversee several deliverables. They are the masterminds behind creating sensory-appealing elements for products.

What are the responsibilities of product marketing

Before, during, and after a product’s debut, a product marketer is at the center of the customer and the product. The most frequent duties they perform are revealed in our 2022 State of Product Marketing report:

  • Reporting on product marketing success

  • Content marketing

  • Onboarding customers

  • Product roadmap planning

  • Product positioning and messaging

  • Creating sales collateral

  • Managing product launches

  • Customer and marketing research

  • Storytelling

  • Website management

How do you get into product marketing?

Although by no means a prerequisite or requirement, some of the most common backgrounds we hear are:

  • Product
  • Marketing
  • Sales
  • Customer Success
  • Project Management
  • Experts

You can take numerous routes to enter the field of product marketing. However, the following are some of them:

  • 1. Acquire relevant Knowledge and Skills

    It's not necessarily necessary, but it might be beneficial to get a bachelor's degree in marketing, business, or a similar profession.

  • 2. Create Key Skills

    Strategic thinking, communication, problem-solving, creativity, and data analysis are all abilities possessed by effective product marketers.

  • 3. Develop a Network

    In any industry, networking is crucial, and the same is true for product promotion.

  • 4. Learn from Industry Professionals

    You can obtain knowledge about the field, stay current on trends, and comprehend best practices by learning from industry experts.

  • 5. Apply for Product Marketing Roles

    Start applying for product marketing positions once you have accumulated experience and honed the necessary skills.

  • 6. Be Open to Learning

    Product marketing is a field with room for learning new skills. Be willing to learn new things and broaden your horizons.